NIKE WHITE DUNK is an art exhibition inspired by the brand’s signature basketball shoe line ‘DUNK’.
25 Japanese artists were invited to create artworks using DUNK shoes and the pieces were presented in a gigantic DUNK shoe box shaped venue; an installation specially created for the exhibition. Inside the ‘shoebox’, the all-in-white minimalist space was divided into 3 zones. The shoe-sole shaped display tables were carefully positioned so that the overall composition would imply a basketball player’s footsteps towards the goal. We aimed the event to express the brand concept by combining the dynamicity of the space composition and the delicateness shown within the art pieces.