Creation the context by connecting the Japanese aesthetic “Sense” with contents divided into the elements of “Beauty・Knowledge・Land・Play・Health・Food・Living・Fashion”. The creativity template aims to create the emotions expressed through “Fulfilling・Exciting・Fun・Joyful・Delicious・Peaceful・Relaxing・ Romantic” experiences led by the context formations unique to Japan.
Setting the Japanese perspective of “Sense” as the base, selection and connection of two contents allows objects to turn into subjects, thus creating stories to be passed on. For instance, under the theme of a diagonal axis consists of “Beauty・Sense・Health”, Japanese way of thinking to serve healthy meals with beautiful tableware: for the theme of another diagonal axis consists of “Land・Sense・Living”, the world of local traditional crafts: under the theme of a horizontal axis of “Fashion・Sense・Play”, lifestyle consists of fashions and activities: under the theme of a vertical axis “Knowledge・Sense・Food”, Japan-gastronomy, and so on. Communication stories are evoked through these processes.