Tokyo Designer's Week Container Ground / NIKE

OCT 2008

Tokyo Designer’s Week Container Ground / NIKE

“With new ideas, new materials and new insights we are in a stage of constant improvement. We are never satisfied. Be track-stronger, lighter, faster, better.”

With the theme of “100 Artifacts from the Battle Against Drag”, 100 pieces of products in the orange colored shoes boxes piled up on all over the wall and 100 related stories were displayed as a sports brand without compromise.
The brand book has been distributed to the visitors as well as interactive explanation by iPod touch to compose a space to experience a world view of the NIKE brand from many angles.

©Forward Stroke inc.

Jingu-Gaien, Tokyo