UT POP-UP ! TYO’ is the world's largest UT store opened at ‘Shibuya Ekiato’, a vast event space created in the vacant lot of Tokyu-Tokyoko Shibuya Station. It features over 600m2 floor area, more than 1,000 designs of 13,000 T-shirts and a huge photo-shooting booth. The photographs taken in the booth were projected onto the walls of the shop and uploaded onto UT website to be shared all over the world. A simple act of buying T-shirts became a sensational experience and the event became a phenomenal movement.
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